why design?

How can professional communication design help my business grow?

Congratulations. If you’re running or managing a successful business, or even at start-up stage, you’re already way ahead of the game when it comes to identifying an opportunity and filling 
a need.

We know that you know that there are three ways to grow your company:

• encourage your existing customers to buy more;

• encourage your existing customers to buy more often; and

• attract more customers

As business owners, managers and marketers we’re all pretty savvy when it comes to the first two points (relationship marketing program anyone?), but many people are not so familiar with the concept of investing in an overall communication design package to attract new customers. Attracting new business is all about capturing and maintaining attention in an over-crowded market place. It’s vital that your marketing materials create an appealing initial visual impact − before the user reads the information or explores the website.

The right design will do that.

A mismatched collection of poorly constructed and executed marketing materials will not.

For professional results, it’s vital to invest in the skills of a professional designer – someone who will take into account your business’s overall goals and objectives and target market and come up with an innovative ‘big picture’ or holistic solution to your communications needs.

Someone who will find the most effective way to clearly communicate your brand, the value of your offer and, very precisely, persuade your target audience to act.

And someone who is an expert in graphic and written communications, printing, technologies, business management strategies and branding and company image.

After all, brands are not just for large organisations. Positive branding and company image can make smaller businesses stand out from the crowd and can play a significant part in helping your business or services become the first choice for customers. Existing customers trust strong brands because they know exactly what to expect and will keep coming back to you.

In order to build and maintain a strong company image you must convey a consistent message to your customers across every medium you use, from your business card and stationery to your website and advertising materials.

A professional graphic design service will provide high quality graphics which can be adapted for use on your website as well as in all your printed materials such as business stationery, letterheads, business cards, brochures and flyers.

At Zaphren Creative, we want your business to succeed, and we truly believe that an investment in professional communication design is an investment in your future.

And, by the way, if you need help designing an astounding relationship marketing program to cover off the first two bullet points – buy more and buy more often − ask us for a strategy today!

remarkably green

At Zaphren Creative, our vision is a greener and safer world for future generations.

That’s why we’ve hand-picked a range of suppliers who share our vision and encourage our clients to consider the benefits of environmentally-responsible purchasing.

For example, some of the initiatives our printing partners now offer include:

• waterless printing technology;

• a variety of quality recycled papers containing both post-consumer & pre-consumer waste;

• carbon neutral paper;

• organically based inks;

• 100% biodegradable plastic wraps; and

• plants that are powered by 100% renewable energy

Talk to us today about how you can demonstrate your company’s commitment to a sustainable future by simply making environmentally-sound choices for all your printing and promotional product requirements.

who we are
Zaphren Creative is a Melbourne based Communications Design Studio that offers a holistic approach to marketing, from initial brief through to the printed or published material.

Director Elizabeth Cagorski is a strategic Creative Designer with a wealth of experience in design agencies and the corporate world. In a remarkable career spanning some 16 years, she has worked for some of Australia’s best known brands including COLES, Amcor, Cadbury Schweppes, Foster’s Group, Moonee Valley City Council, The Body Shop, Green Bag Pty Ltd and RACV.

Today Elizabeth prefers to work with smaller organisations where she can assist them to not only develop cost-effective marketing communications, but to build their brand and corporate identity.

Elizabeth is passionate about sharing her extensive knowledge of cutting edge design principles and best practice. She enjoys coaching her clients to achieve their objectives and is an enthusiastic lecturer in digital media, graphic design and advertising at the Whitehouse Institute and Australian Academy of Design.

To stay ahead of the rapid changes occurring in the world of marketing communications, Elizabeth is currently undertaking the Master of Design (Graphic Communication) course at RMIT. This course is designed to afford students a deeper understanding of communication, and the new technologies and business management strategies that are a necessary part of the new global multidisciplinary face of design.


definition zaphren – what Zaphren means
The word Zaphren is Elizabeth’s own invention. It’s a fabricated word, lovingly crafted from the word Zephyr.

A zephyr is literally a refreshing breeze.

The origin of the word Zephyr is found in ancient mythology: Zephyr was the god of the west wind. The west wind was considered the gentlest wind, heralding the beginning of the spring season.

To Elizabeth, the word Zaphren represents a fresh start.

It’s about nature, movement, inspiration and innovation − themes that she is passionate about and weaves into all her creations.


why the dragonfly?
Although the symbolisms of the dragonfly vary from culture to culture, traditionally the dragonfly is the symbol of renewal and strength.

The dragonfly demonstrates adaptability and grace as well. No bird or other insect has the flight manoeuvrability of the dragonfly, which can quickly alter course when necessary.

Dragonflies can also signify the sense of self that comes with maturity and, as creatures of the wind, often represent change.