who we are
Zaphren Creative is a Melbourne based Communications Design Studio that offers a holistic approach to marketing, from initial brief through to the printed or published material.
Director Elizabeth Cagorski is a strategic Creative Designer with a wealth of experience in design agencies and the corporate world. In a remarkable career spanning some 16 years, she has worked for some of Australia’s best known brands including COLES, Amcor, Cadbury Schweppes, Foster’s Group, Moonee Valley City Council, The Body Shop, Green Bag Pty Ltd and RACV.
Today Elizabeth prefers to work with smaller organisations where she can assist them to not only develop cost-effective marketing communications, but to build their brand and corporate identity.
Elizabeth is passionate about sharing her extensive knowledge of cutting edge design principles and best practice. She enjoys coaching her clients to achieve their objectives and is an enthusiastic lecturer in digital media, graphic design and advertising at the Whitehouse Institute and Australian Academy of Design.
To stay ahead of the rapid changes occurring in the world of marketing communications, Elizabeth is currently undertaking the Master of Design (Graphic Communication) course at RMIT. This course is designed to afford students a deeper understanding of communication, and the new technologies and business management strategies that are a necessary part of the new global multidisciplinary face of design.
definition zaphren – what Zaphren means
The word Zaphren is Elizabeth’s own invention. It’s a fabricated word, lovingly crafted from the word Zephyr.
A zephyr is literally a refreshing breeze.
The origin of the word Zephyr is found in ancient mythology: Zephyr was the god of the west wind. The west wind was considered the gentlest wind, heralding the beginning of the spring season.
To Elizabeth, the word Zaphren represents a fresh start.
It’s about nature, movement, inspiration and innovation − themes that she is passionate about and weaves into all her creations.
why the dragonfly?
Although the symbolisms of the dragonfly vary from culture to culture, traditionally the dragonfly is the symbol of renewal and strength.
The dragonfly demonstrates adaptability and grace as well. No bird or other insect has the flight manoeuvrability of the dragonfly, which can quickly alter course when necessary.
Dragonflies can also signify the sense of self that comes with maturity and, as creatures of the wind, often represent change.
Zaphren Creative is a Melbourne based Communications Design Studio that offers a holistic approach to marketing, from initial brief through to the printed or published material.
Director Elizabeth Cagorski is a strategic Creative Designer with a wealth of experience in design agencies and the corporate world. In a remarkable career spanning some 16 years, she has worked for some of Australia’s best known brands including COLES, Amcor, Cadbury Schweppes, Foster’s Group, Moonee Valley City Council, The Body Shop, Green Bag Pty Ltd and RACV.
Today Elizabeth prefers to work with smaller organisations where she can assist them to not only develop cost-effective marketing communications, but to build their brand and corporate identity.
Elizabeth is passionate about sharing her extensive knowledge of cutting edge design principles and best practice. She enjoys coaching her clients to achieve their objectives and is an enthusiastic lecturer in digital media, graphic design and advertising at the Whitehouse Institute and Australian Academy of Design.
To stay ahead of the rapid changes occurring in the world of marketing communications, Elizabeth is currently undertaking the Master of Design (Graphic Communication) course at RMIT. This course is designed to afford students a deeper understanding of communication, and the new technologies and business management strategies that are a necessary part of the new global multidisciplinary face of design.
definition zaphren – what Zaphren means
The word Zaphren is Elizabeth’s own invention. It’s a fabricated word, lovingly crafted from the word Zephyr.
A zephyr is literally a refreshing breeze.
The origin of the word Zephyr is found in ancient mythology: Zephyr was the god of the west wind. The west wind was considered the gentlest wind, heralding the beginning of the spring season.
To Elizabeth, the word Zaphren represents a fresh start.
It’s about nature, movement, inspiration and innovation − themes that she is passionate about and weaves into all her creations.
why the dragonfly?
Although the symbolisms of the dragonfly vary from culture to culture, traditionally the dragonfly is the symbol of renewal and strength.
The dragonfly demonstrates adaptability and grace as well. No bird or other insect has the flight manoeuvrability of the dragonfly, which can quickly alter course when necessary.
Dragonflies can also signify the sense of self that comes with maturity and, as creatures of the wind, often represent change.
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