the strategy - What's so special about you?

You know you provide a fantastic product or service, but what is it that differentiates your offer from that of your competitors?

That’s where your unique selling proposition (USP) comes in.

It’s the one feature or value that is unique to your business, and it’s what you need to be telling your customers about.

By helping you identify your unique competitive strengths and evaluate your marketing initiatives, Zaphren Creative ensures every effort enhances your competitive edge.

Contact us today for a confidential chat about your unique selling proposition on 0416 268 959.


your brand - What is a brand?

A brand is much more than a logo and a selection of attractive images. A brand is how the company is perceived by its customers. Put simply, a company’s brand is its reputation. How a brand is perceived in the marketplace directly influences the profitability of a company and it is often why a consumer chooses one product or service over another.

Successful brands are consistent.

Successful brands speak as one – one voice, one look, a consistent experience and consistent message across many different mediums.

A strong brand:
• delivers clear messages;
• projects credibility;
• strikes an emotional chord;
• motivates your audience; and
• creates strong loyalty.

Contact us today to learn how we can help you grow your business by building your brand on 0416 268 959.


the design
As the saying goes, “A picture says a thousand words” … so too thus with great design.

Not just design BUT communications design.

Graphic design has evolved over many years. Today, it’s not about putting pretty pictures and words together, and it’s certainly not about diminishing your brand by using a website template that you can download via the net – one that hundreds of other businesses may also by using.

It’s about YOU and YOUR business. Communicating your point of difference in today’s market. This is also known as your unique selling proposition (USP).

A well-trained professional communications designer is like a visual interpreter, a storyteller, an artist. He or she will use typography, layout, colours and copy to create a masterpiece. In return, you will see the value in the investment you made by using a design professional for your business.


definition Graphics
Graphics are the production of visual statements on some surface, such as a wall, canvas, pottery, computer screen, paper, stone or landscape. It includes everything that relates to creation of signs, charts, logos, graphs, drawings, line art, symbols, geometric designs and so on. Graphic design is the art or profession of combining text, pictures, and ideas in advertisements, publication, or website. At its widest definition, it therefore includes the whole History of art, although painting and other aspects of the subject are more usually treated as art history.
Reference : http://en.wikipedia.org/wiki/History_of_graphic_design


your identity - Don't I know you?

Whether you are a small or medium business, you need a need a strong corporate image, or identity, to demonstrate your unique style and promote your products and services.

Your company name, logo, tagline and corporate colours and typefaces, used consistently across a variety of mediums, are all elements of your identity.

Make it easy for your customers to recognise you.

At Zaphren Creative we’re enjoy working on both small scale identity projects (involving nothing more than a logo and very basic style guide) and larger, more complex challenges.

We can design a complete package that includes business cards and stationery, templates, packaging design, printed collateral, a website, promotional material, signage and uniforms.

Whether your company is a start-up that needs a professional appearance or an established business that requires a new look and feel, we’re ready to help you establish and maintain your own unique identity.

Contact us today to for an obligation-free chat about a suitable identity package for your business on 0416 268 959.


the words - i before e, except after c ... right?

Nothing damages your professional image more than poorly constructed communication.

Sure, you may be the best person to create the first draft of your copy – after all, no one knows your product or service better than you do. But do you have time to ensure that your text flows well and is grammatically correct?

And when it comes to writing for the web, well, that’s a different ball game altogether.

Writing for the web is not like writing for the print world. Visitors want to know what a page is about within seconds of arriving, so they scan each page, rather than reading it.

At Zaphren Creative, our experienced copywriters will deliver text that meets your objectives, uses an appropriate tone for your audience, is easy to read and understand and complements your corporate identity and existing material - on time and on budget!

Contact us to learn more about words that work on 0416 268 959.


your message - Are they getting the message?

Effective copy engages the reader and ensures that your key message is received and understood.

Your key message is the primary thought that you want your target audience to understand and remember. In the context of a campaign, it could be a call to action or a positioning statement.

With your strategy set in stone, our next task is to help you develop your key messages and apply them consistently across each communication channel. This will ensure that your key messages reinforce your brand.

It’s all part of the service!

Contact us today about generating effective copy to position and promote your product or service on 0416 268 959.

the fusion

The difference is fusion (eclectic mix of strategy)

definition fusion

Noun

The process or result of joining two or more things together to form a single entity: a fusion of an idea from anthropology and an idea from psychology | malformation or fusion of the three bones in the middle ear.

Derivatives

fusional |- zh ənl| |’fjuʒənl| |’fjuʒnəl| adjective

ORIGIN mid 16th cent.: from Latin fusio(n-), from fundere ‘pour, melt.’

Reference : Dictionary © Copyright 2005-2007 Apple Inc., All rights reserved.

At Zaphren Creative, we’ve developed an innovative planning model that ensures we deliver the best outcome for our clients.

It’s based on the principle that each element of a triangle is interdependent on each other part.

We believe that by investing in our eclectic mix of strategy, design and words, you’re investing in communications that work, and keep working over time.

We call this the fusion model, and we’ve successfully built our business using this tool.

It worked for us and it can work for you too.